This book is an engaging exploration of why some companies become great while others dont despite experiencing similar uncertainty chaos and luck it shows that greatness depends on action and discipline not circumstance or luck. Home book summary great by choice uncertainty chaos and luck why some thrive despite them all uncertainty is unavoidable in business every company has to face external forces that it cannot predict nor control. The new question why do some companies thrive in uncertainty even chaos and others do not based on nine years of research buttressed by rigorous analysis and infused with engaging stories jim collins and morten hansen enumerate the principles for building a truly great enterprise in unpredictable tumultuous and fast moving times. Good to great volume number 5 great by choice uncertainty chaos and luck why some thrive despite them all by jim collins morten t hansen on sale 10 11 2011. Great by choice uncertainty chaos and luck why some thrive despite them all by jim collins 2011 english pdf and studying the role of luck the great companies and the leaders who built them were not luckier than the comparisons but they did get a higher return on luck this book is classic collins contrarian data driven and
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