Facebook ads can be as simple or sophisticated as you want them to be create and run campaigns using simple self serve tools and track their performance with easy to read reports marketing on facebook set up a facebook page set up a facebook ad marketing on instagram marketing on instagram set up an instagram profile set up an . about this video youre about to go on a serious facebook ads journey like no other this video is everything you need to know to go from complete beginner to 75 of the way there. The type of cost structure advertisers choose is based on their ad type marketing objective and overall advertising goals sponsored message facebook advertising costs are relatively low and are a cost effective advertising opportunity facebook ads cost varies from business to business but most businesses find facebook to be a good . From your facebook ads set up environment you can optimize and track conversions by placing a conversion pixel on your site and then adding it to a facebook ad this is a simple and effective way to know exactly which ads are converting the most in lead gen. Before we get to the facebook ad examples outlined above lets discuss what makes a great facebook ad regardless of the format and template the ad is using 4 facebook ads best practices 1 its visual