Buy consumer behaviour by isabelle szmigin maria piacentini isbn 0783324946253 from amazons book store everyday low prices and free delivery on eligible orders. Isabelle szmigin is professor of marketing at the university of birmingham she has taught consumer behaviour at undergraduate and postgraduate level at universities in britain and asia and has published her work in leading journals such as european journal of marketing psychology andmarketing sociology and consumption markets and culture. The phrase we all love a bargain is never as true as when applied to the discount retailer poundland which recently posted sales of more than gbp1 billion for the first time. In this highly practical and engaging textbook szmigin and piacentini provide the most holistic consideration of consumer behaviour available demonstrating how seminal theories and cutting edge research have an impact on todays marketing professionals. Consumer behaviour second edition isabelle szmigin and maria piacentini consumer insights and longer case studies make the connection between theory and practice explicit covering topics including online consumption digital consumer behaviour and sustainable fashion
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